OBJEKTIVITY at MIAMI WMC 2010
The Martinez Brothers
THURSDAY MARCH 25th 2010
@ SoBe Live, 1203 Washington Ave, Miami Beach, FL
Doors open Thursday March 25th @ 9 pm / Doors close Friday March 26th @ 5 am
$20 or $10 w/ WMC badge
Say New Jersey to certain people and the first thing they will think of is house music – the kind of music that laid down it’s roots in late 70s / 80s Club Zanzibar home to DJs such as Tony Humphries, Tee Scott and Larry Levan. The kind of music that was slowly elaborated on and built by producers such as Blaze and many many others. into a powerful pantheon that is respected worldwide.
Today Dennis Ferrer’s New Jersey house music imprint Objektivity carries the torch for house music – continuing that vibe in a way that reflects the original spirit without being retrograde. Dennis has been riding high on a consistent stream of praise from fans and others alike. From a Grammy nomination for his remix of Dido to his most recent single “Hey Hey” sticking in the #1 position on Beatport for over 6 weeks, Ferrer has a magic touch. He’s moving house music forward by being innovative not only in his own production but by the company he keeps.
A few years back when Ferrer discovered young teenage Bronx based duo The Martinez Brothers few could have imagined how quickly they would rise to become major players in the house community rocking dance floors globally and even garnering the cover of Mixmag UK and a feature in the Sunday New York Times. Now Ferrer is up to it again, and for the ever popular, always packed, always fun, never dull Objektivity Miami bash on Thursday March 25th Ferrer will be introducing yet another member of the next generation – sixteen year old DJ / Producer in the making Nasser Baker. Hold your breath because house music in the hands of this camp is fervently alive and moving forward.
The Martinez Brothers have regularly rocked Miami, and you shouldn’t expect any less from them this March, maybe we can expect them to drop tracks from their new “Don’t No Yet” Objektivity EP which is released just before Miami. And, maybe we’ll be lucky and they’ll also drop some tracks from their next yet to be titled EP that will be out before their first ever mix CD this summer for Ministry of Sound UK.
Ferrer also didn’t need to look far for another Jersey based talent to add to his event – Brothers’ Vibe (aka Tony Rodriguez) has been active in the music industry since the age of 11. As a DJ he played his first club at the age of 14 (even younger than this events special guest Nasser Baker) and since then he’s continued to spin in the process amassing a collection of over 60,000 vinyl records. Rodriguez has also constantly been producing and remixing steadily for over 20 years – releasing his first record on the Bassment label in 1986. He’s seen all kinds of success come and go but slowly over the years he’s gained consistent respect and support across the globe slowly. The last few years have been exceptionally prolific for Rodriguez alongside running and supplying a constant stream of music for his own four labels – MixxRecords, Jersey Underground, SOM Underground and BV Black – he’s been touring heavily, especially in Europe, and constantly remixing for imprints such as Moon Harbour, Freerange, Curle, Ministry Of Sound, Deep Vibes, Sushitech, 8bit, Trackmode, Rebirth, Playhouse, Quintessentials and many others.
Of course that isn’t all there is to the night. Objektivity soldier and resident DJ Filsonik will be rounding out the bill as per usual and will also be promoting the launch of his new label Gran Manzana. His most recent release was the “Mind Blowin” 12” for Funk La Planet.
As if this all wasn’t enough Ferrer’s “Hey Hey” is about to be re-released with new mixes on Defected and both Ferrer / Objektivity are up for a string of awards at this years Miami IDMA event – Ferrer has been nominated for Best Underground Track for “Hey Hey” (Objektivity), Best House / Garage Track for “Hey Hey” (Objektivity) and as Best American DJ. Objektivity has nominated for Best American Record Label. Do we need to say more ? If you’re in Miami for WMC and not planning on attending this event then you’re not really in Miami.