9/29: OBJEKTIVITY ADE SPECIAL – OCT 23 – AMSTERDAM

Objektivity spices up the Dam with another smashing Amsterdam Dance Event (ADE) Special on Saturday October 23rd. Setting up shop once more at Club Home, New York’s most renowned deep house imprint offers a star-studded night to remember. In the main room, head honcho Dennis Ferrer is joined by label mates The Martinez Brothers and Andre Hommen. The studio is hosted by Crackhouse, featuring local heroes Aron Friedman and Brent Roozendaal.

In two short years, Objektivity has become one of THE go-to events of ADE with lines wrapping around the block. This marks the 3rd edition of their party and as the Dutch saying goes: ‘three times is ship’s right’ which means ‘the third time, it’s for real’!

The anticipation for this year’s event reaches new heights following the release of Dennis Ferrer’s anthem “Hey Hey” which has racked up a staggering 11 million combined You Tube views and charted throughout Europe. Here Objektivity celebrates the release of Ferrer’s highly anticipated follow-up, “The Red Room” which drops in October on Beatport and Downtown 161 featuring remixes from Detroit wunderkid Kyle Hall and The Martinez Brothers / Jerome Sydenham in a first time collaboration. After three unsolicited spins from Pete Tong on BBC Radio’s The Essential Selection earlier this summer, the buzz has been revving up. Resident Advisor states “Ferrer’s ability to appeal to the underground and overground is unmatched” and DJ Mag comments “Dennis Ferrer changes the game AGAIN and defies expectations with a slow burning, acid flecked modern classic that builds and builds”.

As for The Martinez Brothers, three years older and a few highly respected releases later, they have come to represent a brand new generation of artists that fully understand the true meaning of modern house. How far they have come since their now famous set of 2007 at WMC, crystallized in a 5 minute You Tube clip that continues to be widely circulated.

Objektivity also introduces Andre Hommen to their lineup. Hailing from the German town of Dusseldorf, Ferrer picked up on this young househead’s talents and Hommen now joins Ferrer as his official warmup for European events.

Expect a night of club revelry from the Obj crew that will span the gamut of underground US house from soulful to tech house.

Crackhouse is a feeling
This year the studio is hosted by Crackhouse, Amsterdam’s household name in heartfelt dance music. Under their motto ‘Crackhouse Is A Feeling’ Aron Friedman, Brent Roozendaal and Carlos Valdes have made quite an impact. Always on the lookout for originality and musical integrity, they’ve supplied the Dutch crowd with a series of magical moments – their work territory ranging from the most underground squats to some of the leading clubs in Holland.

For this year’s ADE special, residents Brent Roozendaal and Aron Friedman will be representing Crackhouse with a five hour set in the studio upstairs. Both have been making waves in Dutch dance music waters lately. Brent as the promoter and resident dj of successful concepts like Drift, Mood Elevator and of course Crackhouse. And Aron as a respected music journalist, dj, promoter and most recently producer – his latest release Music Life (with Sven Prinsen) storming the house charts as we speak.

Tickets to the Objektivity ADE Special are known to be sold out well in advance. Get yours in time at clubhome.nl, Free Record Shops and ADE official website.

OBJEKTIVITY ADE SPECIAL
Saturday, October 23 2010

Mainroom / Basement
Dennis Ferrer
The Martinez Brothers
Andre Hommen

Studio (hosted by Crackhouse)
Aron Friedman
Brent Roozendaal

Club Home
Wagenstraat 3
1017CZ Amsterdam
(Near Rembrandtplein)

Presale 15 €

Objektivity ADE Special on Facebook
Amsterdam Dance Event Website
Club Home, Amsterdam